Let’s Get to Work! In this book, Hassan gets right down to business
with helping you navigate the accelerating, exhilarating world of marketing
automation. You’ll find out: - what you should be doing today with marketing automation and why working with a digital agency is inescapable - the right process and best practices for working with a digital marketing agency - detailed strategies to take before, during and after your engagement with an agency - how marketing automation will propel us into the future Anyone company, no matter what industry, that works
with a digital marketing agency or plans to, will benefit from this insightful
and entertaining guidance.
About the Author Hassan Bawab is always on the verge of the next
big thing, and can easily conceptualize its digital application. His excitement
about advances in marketing automation is boundless, and he just wants to get
the word out. Mr. Bawab is a prolific writer, an animated presenter and is frequently
invited to speak at events globally and locally at SMU, UTD and UNT-Dallas from
where he holds degrees in Computer Science, Mathematics, Technical Writing and
Marketing. Hassan Bawab’s passion for marketing automation and trending
technology led to the successful 2006 launch of the award-winning Magic Logix
agency. He is continually developing new businesses, some of which are in the
pipeline for 2014.