PROFESSIONAL SUMMARY
Creative, technical and instructional writer experienced in all phases of production, from concept development,
copywriting, editing and image sourcing, to page layout and publishing
Background includes marketing, training and employee communications for global and multi-unit operations
Over five years of courseware development for sales and technical training in the IT Industry
STRENGTHS
Communications strategy, planning, message integration and implementation throughout the organization
Creative problem solving and clear, consistent communications relating to diverse audiences
On time delivery of projects with shifting timelines, competing priorities and product development changes
CONTRACT EMPLOYMENT
Maya Foods Corporation — Regional Retail Grocery Chain — Website Content Writer | 2014
Developed branding and wrote new marketing content for company website
Brinker International — Worldwide Restaurant Chain — Technical Writer | 2014
Created online user guides for next generation operations software for corporate restaurant management
Magic Logix — Digital Marketing Agency — Content Writer | 2013 - 2014
Wrote marketing content for digital marketing and ecommerce websites
Raising Cane’s — Restaurant Chain — Technical Writer | 2014
Designed and wrote user instruction guides for management and pocket guides for team members
Flowserve -- Manufacturer and Service Provider of Worldwide Flow Products — Technical Writer | 2013
Created instructor led training for the upgraded R&D portfolio and resource management software program
Wingstop Restaurants, Inc. — Multinational Restaurant Chain — Instructional Writer | 2008 - 2012
Redesigned and rewrote Wingstop’s 17-chapter operations manual, used by all corporate and franchise restaurants | Created new design template and produced all page layouts with Adobe InDesign | Redesign included new image selection and creating new graphics | Reorganized content for easier comprehension | Copywriting included creation of new content, extensive edits to existing client materials, and clarification of technical concepts and directions
Carlson -- Worldwide Restaurant and Hospitality Chain -- Instructional Writer | 2011
Designed and wrote participant and manager instruction guides for TGI Friday’s web-based learning
Media Defined -- Channel Partner Specific Learning Management System (LMS) — Technical Writer | 2010
Designed and wrote an online student guide and new features announcement for NetExam LMS
Nvidia -- International Supplier of GPUs and Chipset Technologies -- Technical Writer | 2010
Wrote and designed courseware in PowerPoint for technical training modules
Gold’s Gym International -- Corporate and Franchise Fitness Club Chain — Writer | 2006
Redesigned position-specific training manuals and rewrote client copy | Designed and wrote internal marketing presentations |
Wrote user instructions for proprietary online fitness and diet tracking system during Beta testing
McAfee, Inc. — Worldwide Proprietary System Security Solutions — Technical Writer | 2004-2006, 2007-2009
Five year contract developing courseware in PowerPoint and Adobe Captivate | Designed slides and wrote voiceover scripts for product sales training for mid-size and enterprise markets, working closely with subject matter experts | Sales courses included McAfee VirusScan Enterprise and Advanced Compliance Solutions | Converted courses into eight languages with TextAloud software | Final editor for sales and technical training assessment content | Collaboratively tested system functionality, documented steps and produced three versions of a simulation training program in Adobe Captivate for internal ordering and sales tracking processes | Co-wrote eLearning modules for virtual lab simulations to train channel partners on the worldwide partner web portal | Created internal management presentations as well as new product and acquisition announcements
in PowerPoint for senior management webinars
SALARIED EMPLOYMENT
Metromedia Restaurant Group (MRG) — Marketing Communications Specialist | 1993 - 2003
Marketing Communications Specialist for Steak and Ale Restaurants, a multi-million dollar restaurant concept, and for the MRG Franchise Community | Member of the corporate and concept communication teams for Change Management, Crisis Communications and Food Safety |
Created the S&A marketing and communications department | Concepted, created, edited and managed the production and distribution of seven brand newsletters and eNews published weekly, monthly, bi-monthly and quarterly | Designed and wrote local store ads and managed local store marketing initiatives; supervised six division marketing coordinators | Directed nationwide public relations event in celebration of a prestigious industry award | Coordinated successful national fundraising campaign with the Muscular Dystrophy Association, achieving televised telethon exposure in large markets | Arranged “chef spotlight” promotional segment for KPRC TV in Houston in collaboration with Houston Food Bank’s Kids Café program and Boys and Girls Clubs of Greater Houston | Designed and launched revenue generating partnership with Dr Pepper/Seven Up, Inc. | Developed, launched and co-managed competitive sports-themed program to increase same store sales revenue |
Created conference themes and produced collateral, videos and presentations
Moonlight Productions — Business Marketing and Advertising — Owner | 1987 - 1993
Produced marketing collateral for Small Business Administration clients | Designed and wrote financial reports, corporate collateral, marketing brochures, newsletters and press releases | Client industries included Information Systems, Oil and Gas, Healthcare and Retail
Creative, technical and instructional writer experienced in all phases of production, from concept development,
copywriting, editing and image sourcing, to page layout and publishing
Background includes marketing, training and employee communications for global and multi-unit operations
Over five years of courseware development for sales and technical training in the IT Industry
STRENGTHS
Communications strategy, planning, message integration and implementation throughout the organization
Creative problem solving and clear, consistent communications relating to diverse audiences
On time delivery of projects with shifting timelines, competing priorities and product development changes
CONTRACT EMPLOYMENT
Maya Foods Corporation — Regional Retail Grocery Chain — Website Content Writer | 2014
Developed branding and wrote new marketing content for company website
Brinker International — Worldwide Restaurant Chain — Technical Writer | 2014
Created online user guides for next generation operations software for corporate restaurant management
Magic Logix — Digital Marketing Agency — Content Writer | 2013 - 2014
Wrote marketing content for digital marketing and ecommerce websites
Raising Cane’s — Restaurant Chain — Technical Writer | 2014
Designed and wrote user instruction guides for management and pocket guides for team members
Flowserve -- Manufacturer and Service Provider of Worldwide Flow Products — Technical Writer | 2013
Created instructor led training for the upgraded R&D portfolio and resource management software program
Wingstop Restaurants, Inc. — Multinational Restaurant Chain — Instructional Writer | 2008 - 2012
Redesigned and rewrote Wingstop’s 17-chapter operations manual, used by all corporate and franchise restaurants | Created new design template and produced all page layouts with Adobe InDesign | Redesign included new image selection and creating new graphics | Reorganized content for easier comprehension | Copywriting included creation of new content, extensive edits to existing client materials, and clarification of technical concepts and directions
Carlson -- Worldwide Restaurant and Hospitality Chain -- Instructional Writer | 2011
Designed and wrote participant and manager instruction guides for TGI Friday’s web-based learning
Media Defined -- Channel Partner Specific Learning Management System (LMS) — Technical Writer | 2010
Designed and wrote an online student guide and new features announcement for NetExam LMS
Nvidia -- International Supplier of GPUs and Chipset Technologies -- Technical Writer | 2010
Wrote and designed courseware in PowerPoint for technical training modules
Gold’s Gym International -- Corporate and Franchise Fitness Club Chain — Writer | 2006
Redesigned position-specific training manuals and rewrote client copy | Designed and wrote internal marketing presentations |
Wrote user instructions for proprietary online fitness and diet tracking system during Beta testing
McAfee, Inc. — Worldwide Proprietary System Security Solutions — Technical Writer | 2004-2006, 2007-2009
Five year contract developing courseware in PowerPoint and Adobe Captivate | Designed slides and wrote voiceover scripts for product sales training for mid-size and enterprise markets, working closely with subject matter experts | Sales courses included McAfee VirusScan Enterprise and Advanced Compliance Solutions | Converted courses into eight languages with TextAloud software | Final editor for sales and technical training assessment content | Collaboratively tested system functionality, documented steps and produced three versions of a simulation training program in Adobe Captivate for internal ordering and sales tracking processes | Co-wrote eLearning modules for virtual lab simulations to train channel partners on the worldwide partner web portal | Created internal management presentations as well as new product and acquisition announcements
in PowerPoint for senior management webinars
SALARIED EMPLOYMENT
Metromedia Restaurant Group (MRG) — Marketing Communications Specialist | 1993 - 2003
Marketing Communications Specialist for Steak and Ale Restaurants, a multi-million dollar restaurant concept, and for the MRG Franchise Community | Member of the corporate and concept communication teams for Change Management, Crisis Communications and Food Safety |
Created the S&A marketing and communications department | Concepted, created, edited and managed the production and distribution of seven brand newsletters and eNews published weekly, monthly, bi-monthly and quarterly | Designed and wrote local store ads and managed local store marketing initiatives; supervised six division marketing coordinators | Directed nationwide public relations event in celebration of a prestigious industry award | Coordinated successful national fundraising campaign with the Muscular Dystrophy Association, achieving televised telethon exposure in large markets | Arranged “chef spotlight” promotional segment for KPRC TV in Houston in collaboration with Houston Food Bank’s Kids Café program and Boys and Girls Clubs of Greater Houston | Designed and launched revenue generating partnership with Dr Pepper/Seven Up, Inc. | Developed, launched and co-managed competitive sports-themed program to increase same store sales revenue |
Created conference themes and produced collateral, videos and presentations
Moonlight Productions — Business Marketing and Advertising — Owner | 1987 - 1993
Produced marketing collateral for Small Business Administration clients | Designed and wrote financial reports, corporate collateral, marketing brochures, newsletters and press releases | Client industries included Information Systems, Oil and Gas, Healthcare and Retail